Overview
An offshored marketing assistant will be able to do basic and routine marketing tasks conducted by internal resources or external marketing.
Specific responsibilities would be identified as part of the recruitment of your new staff member as well as any certification requirements.
Why Offshore This Function?
- Your organisation has and is growing and the day-to-day marketing requirements have become a burden to local staff
- You are using expensive external marketing firms for day-to-day marketing functions
- Internal promotion or turnover has created resource capacity issues
Top 3 Responsibilities
- Prepare and draft marketing campaign documentation
- Provide social media support to marketing team
- Monitor and report on marketing analytics and results
Role Notes & Ratings
Depending on the role that you are offshoring there are considerations that you should be aware from. The below is an evaluation of key aspect of an offshored position based on our experiences in the industry
Customer / Supplier Exposure
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Low levels of direct customer or supplier exposure is expected for this role
English proficiency requirement
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Being able to understand, write and speak English is important to this role
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Tasks tend to be routine and largely independent. Communications can be achieved through electronic collaboration tools as required.
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Many resources are available to fulfil this role
Domain knowledge requirement
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A significant amount of market and domain knowledge is required
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Tasks are usually easily measurable and correctness is traceable
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